LHOOQ Journal
A reading series for nurturing skin, hair, and body throughout the seasons and in daily life.
We deliver LHOOQ's philosophy and usage tips, briefly and deeply.
Latest Articles
京都と徳島、ものづくりが交わる場所。「京旦那衆の目利き～十代目山口源兵衛の選ぶ逸品～」にLHOOQが出店します
New hand care, pre-orders now open. Washing and moisturizing in a single flow | LHOOQ Journal
A fragrance that does not interfere with your meal. That is what LHOOQ sought in White Lavender.
Why do hands feel dry after washing? Rethinking your daily routine of "washing" and "moisturizing"
Why make hand soap? The Japanese culture and scents behind its development
The 24-hour care philosophy of LHOOQ. Thinking of hydration not in moments, but in time.
How to store facial soap. Keep it from melting and use it comfortably to the very end.
Do you use facial cleanser in the morning? The difference between using water only and how to approach it based on your skin condition
How to lather facial soap: The basics of washing without rubbing your skin
What causes skin tightness after washing your face? Tips for cleansing and moisturizing.
Sendable on the day of. A gift card that lets the recipient choose their preferred care.
Indigo, yuzu, and deep-sea salt. Bath salts crafted from local ingredients.
How to Use Bath Salts: A Guide to Amount, Timing, and Bathing Methods
Distinguishing Between Oil and Treatment for Frizzy Hair
How much treatment should you use? Volume and location by hair length
Why won't my shampoo lather? Pre-washing tips to try before using more product
Don't add to your morning routine. How to use oil and mist in summer.
Why summer skin feels sticky yet dry: The balance of sebum and moisture
Less for skin. More for life. Why keeping your routine simple matters.
Face and hair are not separate. LHOOQ's approach to personal care
Awa Odori Limited-Time Offer | Tokushima Indigo and Yuzu Bath Salt Workshop
When should I use a mist serum during the day? How to use it when feeling dry.
Why LHOOQ is globally recognized: Care where nature and science cycle
Why your skin gets dry when traveling. Preventing dryness caused by hotels, travel, and air conditioning.
Can You Use Oil on Dehydrated Skin? The Relationship Between Oiliness and Dryness
Why Layer Mist After Oil? LHOOQ's Essential Skincare
Why your skin still feels dry even after applying lotion. Essential skincare for dry skin
Does oil only seal the skin? The concept of oil care necessary for dry skin
Announcement regarding LHOOQ Product Price Revision
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