LHOOQ Journal

A reading series for nurturing skin, hair, and body throughout the seasons and in daily life.
We deliver LHOOQ's philosophy and usage tips, briefly and deeply.

Latest Articles

洗顔石鹸の泡立て方。肌をこすらず洗うための基本
固形の洗顔石鹸は、泡立て方で使い心地が変わります。大切なのは、 Read more...
洗顔後に肌がつっぱる原因は?洗い方と保湿のポイント
洗顔した直後はすっきりするのに、少しすると頬や口元がつっぱる。そんなときは、 Read more...
当日でも贈れる。相手が好きなケアを選べるギフトカード
贈り物をしたいのに、相手の肌質や髪質、好きな香りが Read more...
藍、柚香、海洋深層水塩。土地の素材からつくるバスソルト
素材には、機能だけでなく、育った土地の背景があります。 Read more...
How to use bath salts: Amount, timing, and after-bath care
Bath salts are a simple product that you just add to your bathwater. Read more...
Distinguishing Between Oil and Treatment for Frizzy Hair
When your hair is frizzy, should you add oil or treatment? Read more...
How much treatment should you use? Volume and location by hair length
If you use too little leave-in treatment, it won't reach the ends of your hair. Read more...
Why your shampoo isn't lathering. What to reconsider about pre-wash before increasing the amount of shampoo.
When my shampoo doesn't lather well, I feel like my hair isn't getting clean, Read more...
Don't add to your morning routine. How to use oil and mist in summer.
On a hot morning, you want to get ready as lightly and quickly as possible. That's why Read more...
Why summer skin feels sticky yet dry: The balance of sebum and moisture
Summer, with its increased sweat and sebum production, seems to be unrelated to dryness. However, Read more...
Less for skin. More for life. Why keeping your routine simple matters.
For the face, use face products. For the hair, use hair products. For the body, use body products. Our care is Read more...
Face and hair are not separate. LHOOQ's approach to personal care
For the face, use face products. For the hair, use hair products. For the body, use body products. Our care routines are Read more...
Awa Odori Limited-Time Offer | Tokushima Indigo and Yuzu Bath Salt Workshop
We're holding a bath salt making workshop for a limited time during the Awa Odori festival. Read more...
Is Mist Serum Effective? How to Use it to Combat Dryness During the Day
You might think that facial mists are just for a change of pace. Read more...
Why LHOOQ is globally recognized: Care where nature and science cycle
LHOOQ Watery Serum Mist is a finalist for the Cosmoprof Asia Awards 2025 Read more...
Why your skin gets dry when traveling. Preventing dryness caused by hotels, travel, and air conditioning.
After a trip or business trip, my skin always feels drier than usual. Hotel rooms, air conditioning during travel, Read more...
Can You Use Oil on Dehydrated Skin? The Relationship Between Oiliness and Dryness
Your skin feels sticky on the surface, but your cheeks and mouth are tight. In such a state, Read more...
Why Layer Mist After Oil? LHOOQ's Essential Skincare
The basic LHOOQ skincare routine is to apply a mist after the oil. Read more...
Why your skin still feels dry even after applying lotion. Essential skincare for dry skin
Immediately after applying lotion, my skin feels moisturized, but Read more...
Does oil only seal the skin? The concept of oil care necessary for dry skin
Beauty oils just form a film on the skin. Read more...
Announcement regarding LHOOQ Product Price Revision
LHOOQ has, up until now, tried to maintain prices as much as possible, Read more...

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