About LHOOQ
Seven Essentials
Seven Things That Make Up LHOOQ
Bringing nature and science to your skin. A pleasant cycle for your daily care.
1
It all starts with
"creating skin that doesn't lose moisture."
Formulated with 100% naturally derived ingredients,
designed with the barrier function of the stratum corneum in mind.
For skin that retains moisture easily.
2
Don't compartmentalize your hair, skin, and body.
LHOOQ®'s unique philosophy, "Natural Circulation Aesthetics," views the face, hair, and body as a single skin.
Making care simpler.
3
Delivering Nature's Bounty.
Formulated with 100% naturally derived ingredients.
Experience 100% natural comfort, from head to toe.
4
An object that enhances the beauty of a space.
Quiet serenity, stripped of extraneous information. In the bathroom and at the washstand.
5
Science Japanese culture.
Organically grown Japanese indigo from Tokushima,
fused with modern science.
Bringing Japanese wisdom to cutting-edge care.
6
Farm to Bathroom
From the fields of Tokushima to your bathroom.
Bringing nature's cycle to your daily care routine.
*Excluding Universal Balm and One Hundred.
Face soap uses indigo from Kochi Prefecture.
7
Designed for all ages and genders.
Usable by all generations and genders.
The richness of sharing good things.
Seven Circles
Seven Perfect Circles Weaving
Circuler Beauty—The Aesthetics of Natural Circulation
The LHOOQ® logo is comprised of seven "invisible" perfect circles.
It is a philosophical logo that quietly visualizes the seven pillars supporting the brand.
- Purity: Commitment to 100% natural ingredients
- Circularity: Utilizing unused parts and achieving resource circulation
- Tradition: Inheriting Tokushima-produced indigo and Japanese aesthetics
- Innovation: Evolution through integration with cutting-edge Japanese technology
- Sustainability: Responsible approach to the environment and society
- Harmony: Pursuit of harmony between people, society, and nature
- Contribution: Continuous return to the local community
