About LHOOQ

Seven Essentials

Seven Things That Make Up LHOOQ

Nature and science for your skin. A pleasant cycle for your daily care.

1

It all starts with

creating skin that retains moisture.

Formulated with 100% naturally derived ingredients,

designed to support the stratum corneum's barrier function.

For skin that retains moisture easily.

2

Don't compartmentalize your hair, skin, and body.

Treat the face, hair, and body as a single skin unit.

LHOOQ®'s unique philosophy: "Natural Cycle Aesthetics."

Simplify your care routine.

3

Delivering Nature's Bounty.

Formulated with 100% naturally derived ingredients.

Experience 100% natural comfort for your entire body.

4

An object that enhances the beauty of a space.

A quiet, pared-down presence.

Both in the bathroom and at the vanity.

5

Science Japanese culture.

A fusion of organically grown Japanese indigo from Tokushima

and modern science.

Bringing Japanese wisdom to cutting-edge care.

6

Farm to Bathroom

From the fields of Tokushima to your bathroom.

Bringing nature's cycle into your daily care routine.

*Excludes Universal Balm and One Hundred.
The facial soap uses indigo from Kochi Prefecture.

7

Designed for all ages and genders.

For all generations and genders.

To share the richness of good things.
Seven Circles

The Seven Perfect Circles:

Circular Beauty—The Aesthetics of Natural Circularity

The LHOOQ® logo is comprised of seven "invisible" perfect circles.

It is a logo that serves as a philosophy, quietly visualizing the seven pillars supporting the brand.
  • Purity: A commitment to 100% naturally derived ingredients
  • Circularity: Utilizing unused parts and achieving resource circulation
  • Tradition: Preserving Tokushima-grown indigo and the Japanese aesthetic
  • Innovation: Evolution through integration with Japan's cutting-edge technology
  • Sustainability: A responsible approach to the environment and society
  • Harmony: The pursuit of harmony among people, society, and nature
  • Contribution: Ongoing commitment to giving back to local communities

Experience LHOOQ's Products, Crafted with Passion and Attention to Detail

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Universal Oil 100mL

Universal Oil 100mL

Universal Oil 100mL
¥3,630
¥3,630