[Notice] LHOOQ's new product has been selected as a finalist in a global beauty award

LHOOQ MEETS Premium Trial Event

Autumn shampoo habits to prevent scalp oxidation

[Notice] Regarding Pure & Low Treatment out of stock and pre-order sales

Customer feedback received at the Kyoto exhibition | LHOOQ shampoo and balm

The appeal of LHOOQ Universal Oil as seen through user testimonials

The power of Tokushima-grown indigo extract. Modern indigo beauty delivered by LHOOQ.

LHOOQ Pure & Low Treatment protects your hair from summer UV rays

Makes hair beautiful, conditions the scalp, and promotes healthy hair growth in the future

In March, dryness and UV protection are key

Improve your hair quality with a heat-reactive treatment. LHOOQ Pure & Low Treatment

For summer scalp care. LHOOQ Pure & Low Shampoo for healthy hair

A new evolution of LHOOQ Universal Oil, which tones the whole body

Protect your hair in the summer with LHOOQ Pure & Low Treatment's heat-responsive care

Shops in Tokushima City where you can purchase LHOOQ | Open during the Awa Odori Festival

After summer UV rays | Gentle skin care to restore skin

[8/11-15] LHOOQ SHOWROOM business hours and special offers during the Awa Odori festival

Change your skin by simply reviewing your cleansing routine | LHOOQ Facial Soap

Use Universal Oil for nighttime care

The choice to give "time to get organized" to your loved ones

[Released Today] A drop of freedom for your skin and your mind | LHOOQ Universal Oil

[One bottle for the whole body] Multi-care for face, hair, and body

Pre-orders start today | "Universal Oil" delivers just what your skin needs

[Released August 1, 2025] The birth of "Universal Oil" that gives freedom to your skin

Moisture is the lifeblood of skin. Summer is the time to reassess your inner moisture

Summer face washing rules to protect your skin with cleansing care

The way your hair stays together is determined by heat

Time to get back to yourself with fragrance

Minimalist beauty, even when traveling. LHOOQ's skin care that can be completed in one bottle

Campaign Announcement | LHOOQ SHOWROOM (July only)

Use "after-bath oil" to condition your skin and hair at night

Cold process manufacturing method protects "cleaning power"

New release of Erabetsu Pure & Raw Shampoo [Refill] 450mL

NEW : New product announcement

Column: For hair that stands up to humidity and stays manageable

Balm that can be used as a wax

Tips and precautions for refilling LHOOQ refills

The power of 60-day aged soap against sweat, sebum, and pore dirt

The luxury of conditioning your skin and hair

Why is it called a "natural sunscreen"? What are the UV protection effects of oat kernel oil?

For tired summer skin - gentle night care with oat kernel oil

A heat-responsive treatment that keeps your hair in place

Announcement of exhibit: "Cool Living Exhibition"

Choosing a refill to "repair" your hair and scalp

Interview: A talk with "tranquil," a salon that designs beauty "circulation"

Column: LHOOQ's sustainable shampoo for gift-giving

A set for minimalists

Age-related causes of spots, wrinkles, and sagging skin are not the only

Announcement of pre-order of new products

[A special gift to fill your heart with joy for White Day]