Good for
Humans
Environment
& Society
Story of LHOOQ

Let's cherish
Our skin and hair are the garments
we wear for a lifetime
TOPICS
-
コラム
夏の紫外線から髪を守る、LHOOQピュア&ロートリートメント
-
コラム
Makes hair beautiful, conditions the scalp, and promotes healthy hair growth in the future
-
In March, dryness and UV protection are key
-
コラム
Improve your hair quality with a heat-reactive treatment. LHOOQ Pure & Low Treatment
-
コラム
For summer scalp care. LHOOQ Pure & Low Shampoo for healthy hair
-
コラム
A new evolution of LHOOQ Universal Oil, which tones the whole body
-
コラム
Protect your hair in the summer with LHOOQ Pure & Low Treatment's heat-responsive care
-
コラム
Shops in Tokushima City where you can purchase LHOOQ | Open during the Awa Odori Festival
-
コラム
After summer UV rays | Gentle skin care to restore skin
-
コラム
[8/11-15] LHOOQ SHOWROOM business hours and special offers during the Awa Odori festival
-
コラム
Change your skin by simply reviewing your cleansing routine | LHOOQ Facial Soap
-
コラム
Use Universal Oil for nighttime care
-
コラム
The choice to give "time to get organized" to your loved ones
-
コラム新商品
[Released Today] A drop of freedom for your skin and your mind | LHOOQ Universal Oil
-
コラム新商品
[One bottle for the whole body] Multi-care for face, hair, and body
-
新商品
Pre-orders start today | "Universal Oil" delivers just what your skin needs
-
新商品
[Released August 1, 2025] The birth of "Universal Oil" that gives freedom to your skin
-
コラム
Moisture is the lifeblood of skin. Summer is the time to reassess your inner moisture
-
コラム
Summer face washing rules to protect your skin with cleansing care
-
コラム
The way your hair stays together is determined by heat
-
コラム
Time to get back to yourself with fragrance
-
コラム
Minimalist beauty, even when traveling. LHOOQ's skin care that can be completed in one bottle
-
Campaign Announcement | LHOOQ SHOWROOM (July only)
-
コラム
Use "after-bath oil" to condition your skin and hair at night
-
コラム
Cold process manufacturing method protects "cleaning power"
-
新商品
New release of Erabetsu Pure & Raw Shampoo [Refill] 450mL
-
NEW : New product announcement
-
コラム
Column: For hair that stands up to humidity and stays manageable
-
コラム
Balm that can be used as a wax
-
コラム
Tips and precautions for refilling LHOOQ refills
-
コラム
The power of 60-day aged soap against sweat, sebum, and pore dirt
-
コラム
The luxury of conditioning your skin and hair
-
コラム
Why is it called a "natural sunscreen"? What are the UV protection effects of oat kernel oil?
-
コラム
For tired summer skin - gentle night care with oat kernel oil
-
A heat-responsive treatment that keeps your hair in place
-
Announcement of exhibit: "Cool Living Exhibition"
-
新商品
Choosing a refill to "repair" your hair and scalp
-
インタビュー
Interview: A talk with "tranquil," a salon that designs beauty "circulation"
-
コラム
Column: LHOOQ's sustainable shampoo for gift-giving
-
A set for minimalists
-
コラム
Age-related causes of spots, wrinkles, and sagging skin are not the only
-
Announcement of pre-order of new products
-
[A special gift to fill your heart with joy for White Day]
-
Skincare for minimalists
-
Simple care gives you confident skin.
-
コラム
Gift box appearance
-
Collaboration item: Bath Salt Moment
-
LHOOQ made from 100% natural ingredients
-
POP UP STORE opening announcement
-
特別限定デザインボトル
PRODUCT LIST
-
ヘアケア
Pure & Raw Shampoo
-
ヘアケア
Pure & Raw Shampoo
-
ヘアケア 詰替
Pure & Raw Shampoo
-
セット ヘアケア
Pure & Raw Shampoo
-
スキンケア ヘアケア
Pure & Low Treatment LEAVE IT
-
ヘアケア 詰替
Pure & Low Treatment LEAVE IT
-
ヘアケア 詰替
Pure & Low Treatment LEAVE IT
-
スキンケア ヘアケア
Universal Oil LOPE 100mL
-
スキンケア ヘアケア
Universal Balm UV 20g
-
スキンケア
Face soap 50g
-
スキンケア
Booster Oil ONEHUNDRED 30mL
-
バス
Bath salt INDIGO STEM 200g
-
セット
LHOOQ Minimalist Hair Care Set | 2 steps that are gentle on the scalp and hair
-
セット
LHOOQ Minimalist Skin Care Set | Wash and moisturize, that's it
-
セット
LHOOQ Minimalist Care Full Set | Hair and skin, with one aesthetic sense
-
ギフト
LUXURY GIFT | LHOOQ Perfect Care Set
-
ギフト
LUXURY Gift | LHOOQ Hair Care Set
-
ギフト
LHOOQ Gift Card
what's new
-
The list of stores that carry LHOOQ has been up...
We have updated the information on stores nationwide where you can purchase LHOOQ products. Please come and try them out at a store near you.
The list of stores that carry LHOOQ has been up...
We have updated the information on stores nationwide where you can purchase LHOOQ products. Please come and try them out at a store near you.
-
[8/11-15] LHOOQ SHOWROOM will be open during th...
Tokushima's biggest summer festival, Awa Odori, is finally here. During this period, LHOOQ SHOWROOM will be open from August 11th (Monday, holiday) to August 15th (Friday) to welcome you all....
[8/11-15] LHOOQ SHOWROOM will be open during th...
Tokushima's biggest summer festival, Awa Odori, is finally here. During this period, LHOOQ SHOWROOM will be open from August 11th (Monday, holiday) to August 15th (Friday) to welcome you all....
-
Universal Oil Relaunches
New beauty ingredients LHOOQ Universal Oil will be renewed today, August 1st, and will now contain "Indirubin."
Universal Oil Relaunches
New beauty ingredients LHOOQ Universal Oil will be renewed today, August 1st, and will now contain "Indirubin."
-
Campaign underway on LHOOQ SHOWROOM
For a limited time from July 1st to July 31st, if you pay with cashless payment (PayPay), You will receive a rebate of up to 10% of the payment amount.
Campaign underway on LHOOQ SHOWROOM
For a limited time from July 1st to July 31st, if you pay with cashless payment (PayPay), You will receive a rebate of up to 10% of the payment amount.