LHOOQ Journal Vol.17
Indigo, Yuko citrus, and deep-sea mineral salt. Bath salts crafted from local materials.
Ingredients have more than just functionality; they have the history of the land where they grew. Indigo and Yuko citrus from Tokushima, and deep-sea mineral salt from Muroto. Connecting materials from different regions to your daily bath time. We introduce LHOOQ's approach to craftsmanship that links regional materials with everyday life.
Tokushima indigo, for modern personal care
Tokushima and indigo have built a relationship over a long period of time. While indigo is widely known as a dye, LHOOQ incorporates it into personal care as one of the plant materials that symbolizes Tokushima.
Rather than using plants as they are, we refine them into forms suited to our products and their purposes, linking them to modern life. Transforming regional materials into value that can be used in today's lifestyle is one of the pillars of LHOOQ’s craftsmanship.
Bring Tokushima indigo into your daily bath time.
Tokushima's citrus "Yuko"
Yuko is an aromatic citrus fruit cultivated in Tokushima.
We use its fragrance, which is refreshing with a hint of green, as an accent for your bath time. It is not intended to leave a strong lingering scent, but rather to serve as a trigger to help you shift from your daily routine as you step into the bath.
It is an ingredient that connects the unique character of local plants to daily life in the form of scent.
Salt made from Muroto deep-sea water
The base of our bath salt uses salt created from the deep-sea water of Muroto.
Plants from Tokushima and ingredients born from the sea of Muroto. Instead of limiting ourselves to a single region, we combine them while leveraging the background of each respective land.
Plants from fields and mountains, and salt from the sea. Different natural landscapes connect within a single bath time.
Not just a story about the land
Even if a product has a unique origin or story, it won't be part of your routine if it is difficult to use every day.
We incorporate it into the familiar habit of bathing while checking the scent, particle size, dissolution, and usage amount. We value both the natural background and ease of use in modern life.
At LHOOQ, our craftsmanship means never separating "where the ingredients come from" from "how they can be used every day."
Circulating materials in daily life
The "Circular Beauty" LHOOQ envisions means more than just using natural materials.
It means looking at the materials and wisdom of a region and connecting them to daily life through modern technology and craftsmanship. By using these products, you create an opportunity to learn about the regions and the origins of the materials.
Materials, craftsmanship, and daily life are connected, not in a single direction. LHOOQ considers this cycle through personal care.
Experience Shikoku's materials through bath time.
Local materials for your daily care.
Indigo, Yuko citrus, and deep-sea mineral salt. LHOOQ's bath salts connect the nature of Shikoku to your daily bath time.