LHOOQ Journal Vol.6
On the World Stage: Nature, Science, and the Philosophy behind LHOOQ's Watery Serum Mist
The LHOOQ Watery Serum Mist has been selected as a finalist for the Cosmoprof Asia Awards 2025 in the Green & Organic category. By combining nature-derived ingredients with modern technology, we simplify your daily self-care routine. In this article, we explore the product philosophy that LHOOQ holds dear through our Watery Serum Mist.
Selected as a Finalist for the Cosmoprof Asia Awards 2025
The LHOOQ Watery Serum Mist has been selected as a finalist for the Cosmoprof Asia Awards 2025 in the Green & Organic category.
For LHOOQ, this nomination is not only an opportunity to showcase our product on a global stage, but also a moment to reflect on the product development we have consistently pursued.
Nature-derived ingredients, a design that is easy to use repeatedly, and a tactile experience that fits seamlessly into daily life—how do we harmonize these into a single product? The Watery Serum Mist encapsulates the core philosophy of LHOOQ.
Incorporate LHOOQ’s mist serum into your daily routine.
The Watery Serum Mist: A Product That Embodies LHOOQ
The Watery Serum Mist is a mist-type serum designed to hydrate the skin and provide a simple way to manage dryness throughout the day.
Whether it's your morning skin care, when you feel dry during the day, or as part of your evening ritual—you can lightly layer moisture whenever you need it most.
The fact that it can be used not only on the face but also on hair and other parts of the body reflects LHOOQ’s concept of "holistic, undivided care."
Nature and Science: Not in Conflict
What LHOOQ values most in product development is not choosing between nature or science.
We incorporate plant-derived materials while refining the formula to ensure a pleasant, comfortable feel every day. To achieve this, we believe the perspective of modern manufacturing technology and precise formulation design is essential.
The Watery Serum Mist coexists with botanical ingredients like Japanese indigo and a product design that makes incorporating it into your daily life as a fine mist effortless.
Rather than separating nature from technology, we deliver both to your life as they circulate and complement one another. This is directly linked to the "Circular Beauty" philosophy that LHOOQ champions.
Don't Add More Care, Just Refine How You Use It
When it comes to skin care, more items are not necessarily better.
For basic care, LHOOQ suggests applying a small amount of Universal Oil, followed by layering moisture with the Watery Serum Mist.
Once you finish your facial care, use the remaining oil on your hands for your hair or neck. Layer the mist as needed. Rather than strictly separating your face, hair, and body, we approach daily care as a single, fluid routine.
Why layer mist after oil?
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