LHOOQ Journal Vol.9
The face and hair are not separate. Personal care as envisioned by LHOOQ
Skincare for the face, haircare for the hair, body care for the body. Our care routines have, over time, become finely segmented. LHOOQ does not view these as entirely separate, but rather as personal care that harmonizes the face, hair, and body within the continuous flow of daily life.
The face, scalp, and body are connected
The skin of the face, neck, scalp, hands, and body may have different states and characteristics depending on the area, but they are all part of one continuous body.
Furthermore, the hair is subject to the same living environment as the skin—affected by UV rays, dryness, friction, air conditioning, and cleansing.
This is precisely why we shouldn't just fragment our care by body part, but rather consider it within the context of our daily life as a whole. This is the starting point of LHOOQ's personal care.
The LHOOQ fundamental: Harmonizing in a single flow
Universal Oil is a beauty oil that can be used on the face, hair, and body. Watery Serum Mist is also a mist-type serum that can be used whenever you are concerned about dryness on your skin or hair.
After finishing your facial care, apply the oil remaining on your hands to your hair and neck. Layer with mist as needed.
Instead of increasing items for each body part, we use one product for multiple areas, delivering the necessary amount only where it is needed.
Face, hair, and body—in a single flow.
Hair dryness also occurs in the daily environment
There is no need to think about hair spreading or dryness by isolating haircare alone.
Daily environmental factors such as UV rays, air conditioning, friction, heat from blow-dryers, and how you wash your hair all affect its condition.
After finishing your facial skincare, work the oil remaining on your hands into the ends of your hair. If you feel dryness during the day, lightly layer the mist over your skin and hair.
By connecting one action to the next, daily care becomes simpler.
Simple usage to harmonize face, hair, and body
- After washing your face, apply a small amount of Universal Oil to your face.
- Apply the oil remaining on your hands to the ends of your hair, your neck, and your hands.
- Lightly layer the Watery Serum Mist over your face and hair.
- If you feel dry during the day, apply a small amount of mist to the necessary areas.
What is important is not using the same amount everywhere. Observe the condition of your body that day and use only what is needed, where it is needed.
Instead of adding more care, create a single flow.
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