LHOOQ STORY

The world of LHOOQ

Let's treasure it

Skin and hair

Share a life together

Because it's clothing

HI-SPEC NATURAL

01 The spirit of craftsmanship and aesthetic sense

02 The science of medicinal herbs

03 Committed to the origin of life

04 Environmental Considerations

LHOOQ items, which allow you to see a tangible change in your skin and hair, are inspired by the Japanese spirit of manufacturing and aesthetic sense.
Let's shift to a daily life that satisfies both body and mind by carefully selecting only things that are good for the body and the environment.

By applying science to medicinal herbs that have supported people's lives since ancient times, we have transformed them into high-spec, cutting-edge ingredients.
LHOOQ's unique key ingredients* bring transformation to your skin and hair.
*Indigo leaf/stem extract

The plant-derived ingredient used by LHOOQ, indigo plant extract, is made from indigo plants that are carefully grown organically by affiliated producers.
Because it comes into direct contact with skin and hair, we are particular about the ingredients.

In order to create a beautiful future for the Earth where everything circulates, LHOOQ uses highly biodegradable ingredients and formulations, and for packaging we use biomass plastics, recycled materials, or highly recyclable non-plastic materials, aiming to reduce CO2 emissions and achieve carbon neutrality.