LHOOQ made from 100% natural ingredients

LHOOQ does not use any petroleum-derived ingredients and aims to manufacture and sell all of its products using 100% natural ingredients.

On the Internet, you will often come across information that says, "If a product contains even 1% organic ingredients, it can be called an 'organic cosmetic'."

What is the reality?

The number of customers seeking natural and organic cosmetics is increasing worldwide, and interest in cosmetics that claim to be natural or organic is growing worldwide, but the definition and interpretation of these terms vary by region and certification body, making it difficult for consumers to compare products based on the same standards. Also, since there are no regulating laws, even if a product is labeled "organic" or has the word "organic" written on it, it is not rare for the product to contain petroleum-derived ingredients.

In fact, there is an international standard for cosmetics that use organic or naturally derived ingredients. The "natural origin index" of the International Organization for Standardization's standard "ISO 16128" calculates and visualizes how much natural or naturally derived ingredients are used.

By the way, LHOOQ has a "100% natural origin index" based on the calculation method of ISO 16128.* In addition, no petroleum-derived ingredients are used in any of our products.

We hope that anyone who wants to avoid petroleum-derived ingredients will try LHOOQ.

On a slightly different note, the next batch of our signature product, LHOOQ Pure & Raw Shampoo, will have a new formulation and packaging. We would like to announce this on our blog.

*All LHOOQ products are made from 100% natural ingredients, however, under ISO 16128 , ingredients that LHOOQ defines as naturally derived may be considered non-naturally derived.