[Notice] LHOOQ's new product has been selected as a finalist in a global beauty award
"LHOOQ Watery Serum Mist" selected as a finalist for the global beauty award "Cosmoprof Asia Awards 2025"!
LHOOQ, a natural care brand from Tokushima, has been selected as a finalist in the Green & Organic category at the Cosmoprof Asia Awards 2025 , one of the world's most influential beauty innovation awards.
We are truly delighted that LHOOQ's vision of "the beauty of the cycle of nature and science" has been recognized and that it has been selected as one of the top four in the world.
This award is particularly noteworthy among the international beauty exhibition Cosmoprof Asia, which boasts over 2,500 exhibitors from 47 countries and over 60,000 visitors. Only products selected based on global standards, including innovation, quality, design, concept, and user experience , are given this honor.
Award-winning product: "LHOOQ Watery Serum Mist"
The finalist this time is LHOOQ's latest product, the glossy skin mist serum "LHOOQ Watery Serum Mist."
This product is luxuriously made with 100% natural (over 80% organic) beauty ingredients and combines the power of Japanese medicinal herbs, including indigo plant extract (Indigo Plant Leaf/Stem Extract) from Tokushima, with cutting-edge technology, truly embodying the "beauty that circulates between nature and science."
It features high penetration power due to a special manufacturing process and a mist form that can also deal with dry skin during the day, making daily care more comfortable and simple.
Comment from Brand Director Masataka Izawa
We are truly grateful that our product, developed under the theme of "the beauty of the cycle of nature and science," has been recognized internationally.
We will continue to deliver the power of Japanese plants and the Japanese sense of beauty to the world in a way that we can be proud of.
Cosmoprof Asia Awards Ceremony
- Date: Wednesday, November 12, 2025
- Time: 17:00-18:30
- Venue: Hong Kong Convention & Exhibition Centre I Cosmo Onstage I Hall 5G.
Winners will also have the opportunity to present their results to the world at Cosmoprof Worldwide Bologna 2026, which will be held in Bologna, Italy in 2026.
Future developments
LHOOQ plans to exhibit at Cosmoprof Asia 2025, which will be held in Hong Kong in November 2025.
At the event, we will set up an exhibition and experience booth featuring the full lineup, including this product, and aim to expand our opportunities to meet with global buyers, media, and industry professionals.
We will continue to evolve as a sustainable and innovative care brand from Japan that can be used worldwide.