HELLO 2025

Happy new year

LHOOQ Pure & Raw Shampoo will be released on January 6th in a special limited edition package for 2025 inspired by the traditional indigo dyeing technique "Itajimeshibori".

Itajimeshibori is a technique in which fabric is folded and then dyed while fixed to a wooden board to create a pattern.

We have many new products scheduled to be launched in 2025, and our staff is making preparations.

Thank you for your continued support this year.